Post by account_disabled on Dec 28, 2023 9:44:55 GMT
previously shown social proof to those users. pasted image And how do you use this concept in a video tutorial? You have to find different types of social proof and then distribute them in the video. Maybe you have a case study that shows your product helped one of your customers get % more traffic. You can then turn this study into a video guide to follow. At the Content Jam conference, the company Orbit Media demonstrated practical applications of social proof to increase conversion rates.
The video shows in detail how you can use different forms of social proof to increase brand awareness among potential customers. Angie Schottmuller , the speaker of the video, shared this great philippines photo editor graphic on Twitter. The graphic shows the “S” strategy of social proof: pasted image There are six types of social proof: Score it : “xx% of all entrepreneurs trust Neil Patel to generate leads.” Sum it : “, companies use Unbounce .” pasted image Say it : In this case, these are customer reviews or testimonials. Here is an example from my website : pasted image Sign it : This strategy includes, among other things, placing logos on the website.
Well-known companies are already using the product. Show it : In this case, shares the photo of its customers with a review. pasted image Shine it : Show certificates , awards won or seals of approval to appear more credible and gain the trust of potential customers. pasted image A great video that skillfully uses social proof comes from Evernote : pasted image The video shows using the product. Since the customers in the video are a customer segment of the company, Evernote creates more trust among this target group. Evernote shows that the product is also suitable for students and even offers a student discount. With social proof, even hesitant customers can be convinced.
The video shows in detail how you can use different forms of social proof to increase brand awareness among potential customers. Angie Schottmuller , the speaker of the video, shared this great philippines photo editor graphic on Twitter. The graphic shows the “S” strategy of social proof: pasted image There are six types of social proof: Score it : “xx% of all entrepreneurs trust Neil Patel to generate leads.” Sum it : “, companies use Unbounce .” pasted image Say it : In this case, these are customer reviews or testimonials. Here is an example from my website : pasted image Sign it : This strategy includes, among other things, placing logos on the website.
Well-known companies are already using the product. Show it : In this case, shares the photo of its customers with a review. pasted image Shine it : Show certificates , awards won or seals of approval to appear more credible and gain the trust of potential customers. pasted image A great video that skillfully uses social proof comes from Evernote : pasted image The video shows using the product. Since the customers in the video are a customer segment of the company, Evernote creates more trust among this target group. Evernote shows that the product is also suitable for students and even offers a student discount. With social proof, even hesitant customers can be convinced.